The new schedule of the film started on 29 July 2012. Sarocharu, to be produced by Vyjayanthi Movies, will go on the floors from 16 June in Ooty but postponed to 1 July and again postponed to 8 July. It was also reported later that the pair of Ravi Teja and Kajal will be seen in a very beautiful romantic track that is expected to be a highlight of the movie. In November, a set of stills and 2 First Look Posters were Launched which got stunning response. Nara Rohit, the nephew of former Chief Minister of Andhra Pradesh Nara Chandrababu Naidu, and veteran actors Jayasudha and Chandra Mohan hired for important roles. This is the second film Ravi Teja is working with Kajal Agarwal after Veera and with Richa Gangopadhyay after Mirapakay.
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The film was named "Sarosthara" but later it was changed to "Sarocharu" which was confirmed by Richa in her Twitter. Richa Gangopadhyay eventually won the place of the second heroine in this film. Amala Paul and Trisha backed out of the project citing date issues paving the way for Kajal Aggarwal to bag the heroine role eventually. Parasuram, who directed Ravi Teja's Anjaneyulu directed the film and music director Devi Sri Prasad, who previously worked with Ravi Teja for Venky provided the music.
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This infuriates her to the core and leaves him breaking in tears. At this point, Karthik springs a surprise and reveals a shocking bit of information that he is not married and the story he narrated was his friend's and told it so that it should not repeat in their life as he loved her too. She also realizes that despite all that baggage, she still has feelings for him. Sandhya comes to know about Karthik's stint in Subramaniapuram as a football coach and about his affair with Vasudha, and that he wants to divorce her because of incompatibility.
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However, he finally reveals that he is married to Vasudha ( Richa Gangopadhyay) but is waiting to seek divorce. Karthik reciprocates her gestures in a friendly way. She decides to travel with him to India, confident that the travel time would be enough for her to get him to fall in love. Sandhyaa Arun ( Kajal Aggarwal) is a student who is madly in love with Karthik ( Ravi Teja), a techie based in Italy.